Mega Brands Inc., formerly known as Mega Bloks Inc. and Ritvik Holdings, is a Canadian children’s toy company currently owned by Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. The company distributes a wide range of construction toys, puzzles, and craft-based products.
In 2016, Mega Brands’ Bloks was second in sales (11%) of toy construction building sets.